Campaign Management
Overview
Our Campaign Management Practice
provides clients with strategy, planning,
production and execution of multi-channel
campaigns. Our campaign management is focused on
satisfying your business objectives-whether a
single campaign, or year-long initiative-we
understand that it's not about how many emails are
sent, but how effective they are.
The secret sauce
To make sure that we can reach
your objectives, we employ a secret ingredient:
predictive analytics. Predictive analytics arms
you with actionable, decision-making information
that predicts an outcome before you take action
with a campaign. The use of these tools enables
you to "surgically" target your lists, thereby
delivering reliable response and conversion rates,
while reducing the possibility of sending yet
another message to "tired" targets.
Understanding your data is job
one
Capturing and understanding your
target audience's information is the foundation
for successful campaigns. Working with your team,
we can leverage your existing CRM application or
data warehouse, or begin development of your data
warehouse. Developing a comprehensive view of your
target audience, combined with our analytics
capabilities, enables us to provide unparalleled
campaign results.
Services
Our campaign management services
though comprehensive, are available ala carte. We
work hard to craft a campaign management solution
that works seamlessly with your organization,
combining our capabilities with your existing
investment in talent.
Services available
Project management
Your project manager is
responsible for your campaigns from planning to
execution. They are your single point of contact
for all activities related to your campaigns.
Strategic and tactical planning
We start each engagement by
discovering and understanding your core business
objectives. What do you want to accomplish? What
are your strategic objectives for this quarter or
this year? The answers to these questions drive
the overall campaign strategy, laying the
foundation for the development of tactical plans
that both your teams and ours work from.
Data aggregation and
warehousing
For many organizations data
warehousing is old hat, and marketing may have
easy access to the data it needs, but others, you
may find "chunks" of relevant campaign data spread
throughout the organization. Regardless of your
situation, we work with you to develop a realistic
plan to capture, aggregate and eventually
warehouse key campaign data.
Data enrichment and cleaning
With many organizations,
regardless of how or where their data is
maintained, the data may lack the richness or
quality required to provide meaningful and
actionable analysis results. To uncover the often
subtle, but powerful insights from your data we
can add additional detailed information. Our data
partners, Axciom and Dun & Bradstreet can
provide you with a more complete picture of who
your target audience is.
Predictive and descriptive data
analysis
The predictive and descriptive
data analysis we use provide decision-making
insights that truly take marketing from an art to
a science. Imagine if you could know your response
and conversion rates before you executed a
campaign. With our ability to build robust
predictive models quickly, you can afford to apply
this technology to every campaign you execute.
Learn more about how to apply predictive analytics
to answer complex business questions.
Data analysis applications
List and channel targeting
We realize that organizations
often want to target audiences outside of their
current lists. We source list from several partner
list providers that enable you to grow your
current target audience beyond your internal
lists. In addition to selecting target lists, we
can recommend the best-fit channel for your
audience: email, direct mail or phone.
Creative and production
Our team of talented graphic
designers and software developers work with your
team to define the look, feel and functionality of
your emails, supporting web sites and direct mail
pieces. We develop re-usable graphic treatments,
style guides and templates that become the
foundation for your campaigns.
Campaign Management Solutions
In addition to services, we offer
off-the-self solutions that integrate seamlessly
with our campaign management offering. These
reduce the time-to-campaign significantly,
enabling you to reach your objectives more quickly
and cost-effectively.
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