Predictive Analytics Systems
Our analytics services though
comprehensive, are available ala carte. We work
hard to develop an analytics solution that works
seamlessly with your organization, combining our
capabilities with your existing investment in
Your project manager is
responsible for your campaigns from planning to
execution. They are your single point of contact
for all activities related to your campaigns.
Strategic and tactical planning
We start each engagement by
discovering and understanding your core business
objectives. What do you want to accomplish? What
are your strategic objectives for this quarter or
this year? The answers to these questions drive
the overall campaign strategy, laying the
foundation for the development of tactical plans
that both your teams and ours work from.
Data aggregation and
For many organizations data
warehousing is old hat, and marketing may have
easy access to the data it needs, but others, you
may find "chunks" of relevant campaign data spread
throughout the organization. Regardless of your
situation, we work with you to develop a realistic
plan to capture, aggregate and eventually
warehouse key campaign data.
Data enrichment and cleaning
With many organizations,
regardless of how or where their data is
maintained, the data may lack the richness or
quality required to provide meaningful and
actionable analysis results. To uncover the often
subtle, but powerful insights from your data we
can add additional detailed information. Our data
partners, Axciom and Dun & Bradstreet can
provide you with a more complete picture of who
your target audience is.
Predictive and descriptive data
The predictive and descriptive
data analysis we use provide decision-making
insights that truly take marketing from an art to
a science. Imagine if you could know your response
and conversion rates before you executed a
campaign. With our ability to build robust
predictive models quickly, you can afford to apply
this technology to every campaign you execute.
Learn more about how to apply predictive analytics
to answer complex business questions.
Data analysis applications
Analytics integration and
Our team of archtects and
developers work with your team to integrate an
embedded analytics solution into your existing
environment. Through the use of XML and other
integrations tools, we are able to make analytics
functionality a seamless extension of a variety of
different applications, including: CRM, ERP,
customer support and others.
Business Analytics Solutions
Predictive analytics provides
organizations with a tool that can be applied to
many facets of a business. We work closely with
you during an engagement to identify those lines
of business where these tools would provide near
immediate returns and impact.
Marketing and sales
With the capture and availability
of customer data, marketing and sales
professionals that leverage the power of analytics
are now able to get new insight into the behavior,
predispositions and actions of individuals and
markets at large.
Product marketing and retailing
Retailers who have traditionally
worked from historical figures are now able to
build more complex models that take into account
heretofore unused variables to more accurately
predict requirements of upcoming buying seasons.
The financial industry, the first
to adopt predictive analytics, still have yet to
apply the new generation of tools that are able to
generate new predictive models in minutes instead
With the increasing pressures to
maintain customer loyalty and to maximize the
profitability of each individual customer, the
telecom industry is now turning to predictive
models to more quickly spot potential churn
issues, while using the same technology to better
market existing products.